In this video, we explore the rising trend of habanero chili farming in the Philippines — from smallholder growers experimenting with high-value crops to entrepreneurs turning chili harvests into hot sauces, powders, and export products. Habanero is one of the spiciest and most profitable peppers in the world, and it’s creating new opportunities for Filipino farmers looking to diversify and increase their income.
At Agree Sa Agri NGO, we document and share these success stories to inspire more farmers, empower communities, and connect agriculture to global markets. Watch this video and discover how a tiny chili with fiery heat is sparking big change in Philippine farming.